Service businesses stall when every client is a custom project and every deal is a founder conversation. Kyle Koschel helps service companies productize the offer, raise average ticket, and install acquisition + sales so growth isn’t luck.
1. Productize the offer
Named packages, clear scope, clear price. Custom work can exist as an upsell — it shouldn’t be the default SKU you sell on every call.
2. Price for outcome, not hours
Hourly billing caps profit and trains buyers to negotiate. Outcome-based or package pricing is what makes paid ads and closers worth running.
3. Build a demand channel you control
Referrals are great until they aren’t. Paid traffic + a simple funnel or application path is how you stop praying for introductions. Same principles as scaling an online business.
4. Sales capacity without killing delivery
Hire closers, track show and close rates, and protect fulfillment capacity so you don’t sell into a backlog that tanks reviews. See how to build a sales team.
Work with a growth partner
If you want this installed with aligned incentives, Kyle partners via equity or profit share — see business growth partner. DM on Instagram.